Tasked with developing a compelling brand and messaging strategy for a new home community in Clay County - Northeast Florida’s fastest-growing area - the agency was challenged to highlight its unrivaled amenities and recreation-focused lifestyle. In a market crowded with options, it was essential to position the community as the leading choice for families seeking exceptional recreational and family-oriented experiences.

The agency developed a distinctive brand identity and logo that highlight the community’s abundant natural amenities, green spaces, and inviting environment. Leveraging a mix of traditional media, streaming platforms, digital marketing, and an original music track by a prominent regional artist, the community rapidly gained recognition as the premier choice for homebuyers in the area.