Susan Masucci
Founder & CEO

Susan’s superpower is connectivity and her ability to see the 30,000-foot view and envision its thread through every level of communication necessary to achieve a client’s near- and long-term goals.

Dan Croft
Director of Client Services

From Cincinnati to Seattle to Boston; from startups to global consumer brands, there aren’t many marketing scenarios Dan hasn’t fielded before. He manages agency and client relationships for ruckus with a steady hand, helping clients achieve and exceed goals through resonant messaging and multi-channel solutions.

Finn Paige
Creative Director

This laid-back Florida native is currently based in San Diego, Calif. She has more than 18 years’ experience in UI/UX, graphic design and integrated marketing. Her experience with global brands like BMW, 9Round, Eventbrite, Jacksonville Jaguars and Johnson & Johnson allow her to obsessively-craft our creative strategy. Because, if we don’t rethink everything, we change nothing, right?

Lisa Luther
Director of Communications

A California native who joined the agency in 2021 with more than 25 years’ experience knows a thing or two about communications, change management and PR. Her background in education, health care and government allows her to see around corners while attuning to the details, giving clients the edge needed to efficiently achieve their objectives.

Sarah Grimaldi
Business Manager

Sarah’s discipline, focus and problem-solving provides a useful and accessible framework for clients to feel confident and secure. Her central role in setting the agency’s thought leadership agenda and happiness program helps maintain strong, long-standing client relationships and ruckus. employees.

Elliot Asprey
Senior Art Director

Yorkshire native with a diverse background spanning more than 10 years in design, illustration, advertising, and digital media. His journey in the creative industry has been marked by a passion for authentic visual storytelling. A Leeds College of Art and University of the Arts London graduate, he believes designers are responsible for what they put into the world.

Alex Wall
Art Director

For more than seven years, the love for design and film is what gets Alex up every day. Based in the Bronx, this Florida native and University of North Florida design graduate has a deep belief in the kind of work that speaks to possibility and progress, unlocking opportunities to drive positive impact for brands — and for a better world around us.

Kelly Williams
Senior Account Executive

Kelly is 25-plus years in and still a total marketing fangirl. During her career, she has contributed to the growth of audiences and engagement for brands such as Dell, United Healthcare Group, and Xerox. Outside of work, Kelly finds joy in spending time with family, as well as relaxing at the beach and going on road trips with her Chihuahua named Doughy.

Lauren Teta
Senior Account Executive

Cool, calm, and collected, Lauren is a fresh marketing mind who finds efficiencies wherever possible. With a degree in English and Creative Writing, she knows the power of storytelling and believes sharing our journey and cultivating genuine connections creates a positive ripple effect, for everyone.

Logan Dehlin
Content Creator

Through photography, video, brand strategy, and social media know-how, Logan is here to help our clients turn passive recipients into active participants. With a degree in Communications & Media and a passion for continuous learning, Logan looks forward to telling your authentic brand story in a way your audience can relate to.

Elise Schmidt
Assistant Content Creator

From nonprofit advertising to true crime series, all the way to Warner Bros. and HGTV, Elise has hands-on experience that brings an inspired eye to the table. With a degree in film production, she fuses her storytelling expertise, social media acumen, and passion for advocacy and all things good to create engaging, dynamic content that resonates with audiences and stays at the forefront of innovation.


Ambition for the best creative leads all of us. We care about the quality and integrity of our work above all else. Our deeply collaborative creative team designs beautiful digital and physical experiences that bring value to the lives of users.


We strive to create work that adds value to people’s lives, not noise. We believe our industry needs to be transformed to create things people actually want and welcome.


We believe the path to world-class work is through rigorous creative strategy that has clear and measurable objectives and is rooted in Brand Purpose. Our strategy capabilities span business consulting, brand planning, data science and research.


For businesses of every shape, size and revenue model, we believe that creating performance-focused systems help businesses understand and predict patterns of consumer behavior. We enable organizations to reach users more effectively with optimized experiences and targeted content across the digital ecosystem.

our capabilities
Brand Strategy

- Planning & Roadmaps
- Innovation Workshops
- User & Industry Research
- Strategy Optimization
- Competitive Analysis
- Benchmarking
- Full-Funnel Content Strategy
- KPI Performance Reports

Brand Design

- Brand & Product Naming
- Logos
- Style Guidelines & Brand Books
- Voice & Messaging
- Visual Identity Systems
- Brand Application
- Branded Merchandise
- Investor Decks
- Annual Reports
- Magazine Design
- Trade Show Graphics
- Billboards
- Event & Blog Graphics
- Environmental Design
- Digital Displays
- Experiential Design
- Loyalty Programs
- Package Design
- Print Collateral
- Point of Purchase
- Email Design
- SMS Graphics

Brand Activation

- Full-Funnel Campaigns
- Traditional & Digital Media Buying
- Customer Acquisition
- User Sign-Ups
- Trade Show
- Traditional Marketing Campaigns
- Broadcast Advertising
- Radio Advertising
- Print Ads
- In-Store/Virtual Events
- Interactive Events
- Influencer Marketing
- Social Media Engagement
- Social Media Contests
- Sampling Campaigns (giveaways)
- Digital Marketing Campaigns
- Paid Search
- Pay Per Click Ads
- Display Ads
- Programmatic Ads
- SMS Marketing
- Email Marketing

Video Production

- Storyboarding
- Script Writing
- Casting
- Directing
- Shooting
- Voice Overs
- Custom Music
- Lighting
- Editing
- Color Grading
- Animation

Digital Experience

-Strategic Discovery
-Responsive Wireframing
-UX & Information Architecture
-User Interface Design
-Video & Photo Production
-Social Media Integration
-SEO Standards
-Personas & Customer Journeys
-Search Optimization
-API Integrations
-Front-end & Back-end Development
-Content Management Systems
-User Testing
-Ongoing Support

Reputation Management

-Public Media Relations
-Crisis communications
-Event Planning
-Corporate Communications
-Government Relations