Moving the Margins is establishing itself as a model arts organization elevating the voices and perspectives of artists who are most often left without a seat at the table. Its reputation in Northeast Florida continues to grow as its mission expands beyond the walls of its Corner Gallery location to widely available digital media and community outreach. Ruckus was tapped to become its marketing and communications partner in October of 2022 to strengthen the brand, promote its artists and topics, and engage the community in thought-provoking and actionable ways.
We refreshed the brand, giving it a clean feel, to allow the art and artists to speak, and provided clear brand guidelines, organized assets and branded templates in order to streamline promotion of events. We then crafted a digital experience to make it easy to get information on exhibitions, make inquiries for artists, and vendors and donate to the cause. In addition, we elevated their social media platforms through development of static and video content that was thought-provoking and place the artists and their perspectives front and center.