For 40 years, Tufts Medicine has been performing lifesaving heart transplants with precision and expertise that have made them New England's #1 program. While they may not be the largest transplant center in the U.S., their outcomes prove that size doesn't determine success—precision does. This campaign celebrates this milestone while working to drive a 20% increase in referrals to the Advanced Heart Failure Program by elevating awareness of their exceptional clinical outcomes and patient-centered approach among referring physicians.

That Takes Heart is a double-meaning platform celebrating 40 years of lifesaving heart transplants and the courage behind New England’s #1 ranking. It honors precision, patient-first care, and outcomes-driven leadership. Targeting referring physicians, the campaign blends emotional resonance with clinical proof—turning an anniversary into a movement grounded in excellence and heart.

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