Northeast Florida has an abundance of orthopedic practices, many of which have robust marketing and a strong local presence. As a new entry to this crowded field, Integrity Spine & Orthopedics required a campaign to instill name recognition, clearly differentiate their practice, and boost both referrals and patient inquiries. Offering top-tier neurosurgery and orthopedic care in a spacious, state-of-the-art facility, Integrity was well-positioned to establish itself as a provider of choice.

ruckus created a six-month launch plan including targeted digital marketing, radio and landing pages to capture new leads. This campaign was deployed in tandem with focused internal efforts to generate referrals and build word-of-mouth. Within the first two months the campaign delivered 1.5M+ impressions through a plan negotiated at 60% of industry market rates, 1,200 new landing page visits with approximately 3 new patient inquiries daily. 

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