TrailMark is a residential community in St. Johns County in Northeast Florida offering a recreation-rich environment in a nature-first setting. The community requires an omnichannel marketing strategy, online lead generation, environmental graphics and events that distinguish it from other neighborhoods in the region.
Focusing on both home buyers and the realtor community, ruckus developed a strong identity for the community through a robust online presence, targeted broadcast and streaming advertising, social media and more. Campaign messaging has consistently reinforced the idea that TrailMark offers unique opportunities for residents to enjoy the natural environment and connect with nature. Marketing efforts have led to the community becoming the second most-popular new home neighborhood in St. Johns County based on online search volume.