We love a good solo work session – heads down, headphones in, beating a deadline. But if we’re being honest? The work that gives us goosebumps, the kind we still talk about weeks later, always has one thing in common: we made it together.

That’s no accident. We’ve seen firsthand that our best work comes from pulling everyone in. When all of us rally around the same goal, something clicks. It’s energizing, it’s fun and it’s usually followed by someone leaning back in his/her/their chair and saying, “Wow. This is a beast!”

It’s common for people to never touch certain projects simply because they’re not assigned to that particular account. But we’ve learned that opening up those big-opportunity projects to the whole team leads to more thoughtful strategy, sharper creative and better outcomes. It also builds a real sense of camaraderie, connectedness and community. We see it every year during our agency retreats: when we reflect on past efforts, the favorites are always the ones where everyone had a hand in the work.

Sure, we’re all powerhouse individuals. But when we collaborate, we level each other up and suddenly we’ve built something way bigger than the sum of its parts. Creativity doesn’t just add up here – it multiplies.

Being named one of Jacksonville Business Journal’s Best Places to Work wasn’t just a nice headline – it validated something we already knew: people love being part of this team and the 11 awards in 2024 didn’t come from luck. They came from collaboration. From group brainstorms, all-hands meetings and one-too-many cups of coffee.

There’s something deeply satisfying about seeing a project go live that you helped shape, working alongside colleagues who truly want what's best for our clients. It’s not just another item crossed off a to-do list, it’s a shared win. A team effort. A little piece of something we all get to be proud of.

Written by Lauren Teta, Senior Account Executive

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