What if cats and dogs handled your marketing? You’d receive two wildly different — but surprisingly genius — strategies.

‍The Dog Approach: Loud, Loyal, Lovable
Tagline: “I’m here! I love you! Let’s go!”
Dogs are all about energy and connection. They’ll shout your message from the rooftops — and hug everyone on the way.

‍Dog Style:

· Bold, excited messaging (“SALE? Yes, please!”)

· Engages with everyone

· Cultivates loyalty through joy and consistency

· Emotional, approachable, super social

· Loves collabs (“You like tennis balls? Me, too!”)

Takeaway: Be open and consistent, and make your audience feel special.

‍The Cat Approach: Cool, Curated, Confident
Tagline: “You’re lucky to be here.”
Cats don’t chase — they attract. It’s all about sleek design, subtle flexes and clear boundaries.

Cat Style:

· Minimalist and intentional

· Addresses a niche (“Not for everyone, and that’s the point.”)

· Quality over quantity

· Mysterious but magnetic

· Strong brand identity

Takeaway: Know your value. Attract the right people with confidence.

‍The Magic? A Bit of Both.
Dog grabs attention. Cat keeps it. Combine energy with elegance for marketing that’s engaging, authentic — and completely irresistible.

And yes, ruckus loves all paws equally.

‍

Written by Kelly Williams, Senior Account Executive

‍